Job Description
Marketing Officer Job Purpose: Marketing Officer responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics, marketing and public relations tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Duties and Responsibilities
The duties include and is not limited to:
• Formulate the implementation of marketing strategies.
• Organize and attend marketing activities or company events to raise brand awareness.
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.
• See all ventures, promotions and event through to completion and evaluate their success using various metrics.
• Prepare content for the publication of marketing material and oversee distribution.
• Conduct market research to identify opportunities for promotion and growth.
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media